Apple today replaced last year's version of OS X with a shiny, new model. But in the process, it also quietly scrubbed that older version from its digital and physical stores.
Several readers have reached out to let us know that Lion, which was replaced with Mountain Lion today, can no longer be found on the Mac App Store. The same goes for the USB thumb drive Apple sold with a Lion installer for those who could not purchase it online. Links to Lion in the Mac App Store now show a warning message that the product is not available.
Apple is delivering Mountain Lion as a Mac App Store download and upgrade to existing Mac users for just US$19.99. This cheap move is one of the smartest that Apple ever made. First, downloading and installing is easy. Second, the cost is plenty fair. Third, the first two points add up to genius: Apple will entice many of its customers to migrate to the latest and greatest version of its operating system.
This move will let the company deliver better products to its customers and ensure a higher degree of customer satisfaction. In addition, it will create a bigger, broader audience for Apple developers to sell their apps into. This is a wicked cool feedback loop for the entire Apple ecosystem. You can bet that Microsoft will attempt a similar process with Windows 8 and its customer base.
Apple is delivering Mountain Lion as a Mac App Store download and upgrade to existing Mac users for just US$19.99. This cheap move is one of the smartest that Apple ever made. First, downloading and installing is easy. Second, the cost is plenty fair. Third, the first two points add up to genius: Apple will entice many of its customers to migrate to the latest and greatest version of its operating system.
This move will let the company deliver better products to its customers and ensure a higher degree of customer satisfaction. In addition, it will create a bigger, broader audience for Apple developers to sell their apps into. This is a wicked cool feedback loop for the entire Apple ecosystem. You can bet that Microsoft will attempt a similar process with Windows 8 and its customer base.
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