Google is changing its search results to lower the ranking of the websites which have history of copyright offends, thus making it easier to search out legitimate suppliers of music, movies and alternative content. The move could be an offering to Hollywood and therefore the music recording labels.
This year, Google joined Silicon Valley giants to assist kill legislation that may have given government and content creators a lot of power to close up foreign websites that promote piracy.
The picture Association of America issued a halfhearted response, saying it is optimistic that the amendment would point consumers far from piracy.
Next week, Google will begin using "valid copyright removal notices" to rank its search results, written in Fri journal post by Google's senior VP of Engineering, Amit Singhal. Google generally ranks websites on the basis of how many other sites link to them, on the idea that sites that get a lot of links would mean a lot of trustworthiness. However Google frequently tweaks its formula to handle special circumstances.
In this case, sites with high numbers of copyright offends might get bumped down in rankings. In effect, that may make users notice legitimate sources of content. Google didn't elaborate on what it considers to be valid notices.
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This week Google announced change in its search algorithm which would downgrade the ranking of torrent sites. Well yes it works but only partially. TorrentFreak News did this search- when we searched “the dark knight rises download” the search results pointed to legitimate sites like iTunes, friend circle, etc. But when we searched “the dark knight rises torrent” the results were dominated by illegal sites like torrentz.
